UCLA BROAD STEM CELL RESEARCH CENTER

Branding, collateral design and template system for the University research center. Photography by Elena Zhukova.

PROJECT

The Broad Stem Cell Research Center (BSCRC) is focused on taking groundbreaking stem cell research discoveries from the laboratory to the patient. In creating their new design and messaging platform, we focused on the people who make this progress happen. We combined dramatic black-and-white portraits of the BSCRC’s scientists with colourful abstract cell forms. The goal was to create a unique and innovative look with a voice that has feeling and purpose, all designed to encourage interest in BSCRC and motivate giving.

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