SOUTHERN CALIFORNIA INSTITUTE OF ARCHITECTURE

Art direction, design, photography, and web design for an architecture school whose mission is to engage, speculate, and innovate, to take the lead in reimagining the limits of architecture.

PROJECT

Because SCI-Arc’s official brand is that it has “no brand”, its marketing and communication materials needed to reflect the school’s unconventional attitude. Viewbooks, posters, postcards, brochures, and digital media were all designed  feel like a family without adhering to established color palettes, fonts, and imagery.