Rebranding, brand guidelines, messaging platform, brochures, invite, and templates for the University’s library system.


To communicate UCLA Library’s influence across campus and beyond, and throughout all disciplines, we used bold and colorful imagery that shows a broad range of subject matters, from nanoscience to the 1964 U.S. election. An accompanying messaging platform was built to align to this concept. The new look and voice was designed to emphasize the library’s modern and technologically advanced approach, while still highlighting their commitment to non-digital resources.